How to Make Email Marketing Successful

When it comes to email marketing, one size does not fit all. There are several ways to differentiate your business and reward loyal customers. For example, Volkswagen offers free movie tickets several times a year, while Starbucks gives away free drinks during the holidays. Depending on your company’s budget, you can choose from these creative marketing ideas. But whatever you choose, you must remember that your customers are the most important part of your email marketing campaign. So how do you make email marketing successful?

Unsubscribe rates

Many people wonder if high unsubscribe rates are normal or a result of a recent campaign. In some industries, such as home and building, unsubscribe rates are acceptable, while others are far higher. Unsubscribe rates of 0.5% are considered “good” in this industry, but they are still too high. A safe benchmark is 0.09%, and for most other industries, a 0.6% unsubscribe rate is considered acceptable.

Unsubscribe rates in email marketing are a critical indicator of the relevancy of an email. When consumers receive an email that doesn’t reflect their interests, they’ll unsubscribe from it. While there’s no perfect solution, achieving an unsubscribe rate of less than 2% is a good starting point. In addition, a low unsubscribe rate means you’re targeting your audience properly. Campaign Monitor estimates the industry average at 2%, but you should aim for a lower number.

To improve your unsubscribe rate, make sure that you have an unsubscribe link on every email you send. When people unsubscribe from your emails, they will immediately opt out of future communications. Fortunately, this process is very effective, as it automatically cleans your mailing list by removing unresponsive and non-engaged subscribers. There’s no doubt that email marketing drives more conversions than any other form of marketing, so it’s important to understand how to make your emails stand out among the clutter and attract new customers.

One of the most common causes of high unsubscribe rates is unresponsive email designs. Unresponsive email designs prevent users from accessing important information from mobile devices. While some campaigns can convert at a high rate, many aren’t designed to be viewed on a variety of devices. Instead, subscribers should opt in for an email that will fit their device. This will ensure that it has the highest open and click-through rates possible.

In addition to poor design, high unsubscribe rates are often a sign of a poor strategy. Your emails may contain irrelevant content or a design that looks outdated. Your subscribers will unsubscribe rather than delete them. Providing content that’s relevant to their interests will reduce your unsubscribe rate and increase your subscribers’ interest. You’ll also be reducing the possibility of unsubscribers marking your emails as spam, which will increase your overall open and click-through rates.

Click rates

Open and click rates are very important metrics to check in your email marketing campaign. While high open rates mean that the subject line of your email is appealing to your audience, low click rates usually mean that your content is not relevant to your subscribers’ interests. You can determine whether your email has a high open rate or a low click rate by tracking it through Google analytics. When your open and click rates are high, your content is likely receiving a favorable reception from your audience.

The click rate is the percentage of recipients who open your email. Emails with low open rates and high click rates are better for your marketing campaign. The higher the percentage, the better. However, email subject lines need to be captivating to get a high click rate. Email subject lines should be clear and compelling to entice the recipient to click through your message. While you should optimize your subject lines to draw in the highest number of clicks, it is not necessary to spend hours or dollars on them.

The highest CTR rates are seen in real estate, hobby and lifestyle industries, NGOs, and online shops. However, click rates are lower for industries like travel and transportation and entertainment. The highest CTRs tend to be in those with relevant content. The lowest CTR rates are seen in industries like daily deals, entertainment, and computers and electronics. By focusing on your subscribers’ interests, you can increase your CTR and improve your open rates.

Aside from the subject line, your email must have a compelling first impression. A compelling subject line can make or break an email campaign. An effective subject line will entice your audience to click on your email, and an attractive call to action will make them click on your message. OptinMonster has a built-in feature that allows you to personalize your emails based on a user’s actions on your website. In addition, you can also use page-level targeting for a better click-through rate.